“The Devil Wears Prada”-esque world of fashion journalism has attracted aspiring writers worldwide. The Meryl Streep-like editor, Anne Hathaway inspired drab-to-fab makeover opportunities, exclusive access to shows and extravagant gala events paint a glamorous picture of the fashion magazine industry—an industry built on cutthroat competition, story pitches and workplace bitches.
But in an age where the web and social media are beginning to dominate how we communicate news and information, this traditional view of writing for a fashion magazine is slipping more and more into the shadows as masses of fashion blogs spring up in every city.
Now, you don’t have to work for Vogue to write a fashion story. In fact, you don’t need any journalistic credibility at all. To write a fashion story, one simply needs a heightened sense of observation and a snappy style of writing. The process of spotting trends and forming fashion advice is not difficult. Once written, be it a rant of a ridiculous-looking avant-garde accessory or a roundup of Vera Wang’s Spring Bridal Collection, a fashion story can be published online at the simple click of a mouse, where it will reach a web-full of readers.
Consulting experts, attending fashion week and keeping up with designers are among the top secrets to maintaining a successful fashion blog, according to Customizedgirl.com.